Frequent changes to the site are paramount. The search engines need to know you are alive and that you are working the site. Change the text, add news, have a blog on the site, put new photos up, add new stock, give new information as it comes out.
How is your website today? Many people can’t answer that question because they haven’t visited their website today. Some haven’t been there for a week; others longer. It’s not that they don’t care about their business, but they just don’t expect much from their website. Sure, it has to be there, but beyond that, the language around the website’s purpose gets really fuzzy. Is that you?
Many companies have a webpage developed, place it online and expect people will just show up to start purchasing goods and services. The reality is that getting a quality design is only the beginning. The website is only one part of an overall strategy and should be closely linked to your in-store/company systems, print catalogs, and other sales channels to ensure success. Promotion, search engine ranking and cross-linking all play an important role in delivering traffic to your website.
We’re experiencing a backlash to the ‘wall of information’ that most websites have presented us for the last few years. It’s like we’ve all got headaches from the ‘visual noise’ and are now looking for space, clarity, and room to think. The main challenge in web design today is to make it easy for all visitors to easily get the information they need, without a lot of distracting stuff. Let’s call it Accessibility 3.0.
The technology lifecycle… When will the next landslide being? Often market trends, emerging products, and business requirements dictate the technology lifecycle for a firm.
This is the right time in our economy to ramp up for growth. However, we need to remember that times have seriously changed.
This past June the CBC didn’t renew the rights to the much loved ‘Hockey Night in Canada’ theme music, and most people at the time thought they’d made a huge mistake. Well, it doesn’t look like a mistake now…