AI search summaries cause link clicks to drop by nearly 50%
A recent study by Pew Research Centre shows that users are much less likely to click on links when search results contain an AI summary.
Can your business be found on ChatGPT?
A site that is optimized for search engines is well on its way to being optimized for AI. Schema and structured data, especially for ecommerce sites, is key to having your content included and ranked.
Dunham is improving your cybersecurity
In early 2024, the City of Hamilton experienced a significant cyber incident that disrupted much of its IT infrastructure and continues to impact service delivery. This is just one example among many highlighting how cybersecurity is becoming increasingly critical for everyone operating in the digital space.
How AI Is Rewiring the Enterprise: Key Takeaways from McKinsey’s 2025 State of AI Report
Artificial Intelligence is quickly becoming a cornerstone of modern business strategy, according to a new report from McKinsey.
Why Google Analytics isn’t always accurate (and that’s okay)
Google Analytics is the default tool for businesses wanting to understand how users interact with their websites. But if you’ve ever compared Google Analytics data to that of other platforms like Google Ads, Facebook Ads, Microsoft Ads, or your own sales figures, you’ve likely noticed the numbers just don’t add up.
Fake News: The Election Edition
In an election campaign we have the responsibility of getting informed. The challenge, especially in social media, is how to separate the information from the disinformation.
Social Media Marketing: How Can Businesses Expand and Tap into New Markets?
These days, Social Media Marketing has evolved from a nice-to-have tactic into an indispensable growth tool for businesses. However, some questions still remain…
Where to Get High-Quality Images for Your Website
Images play a vital role in the overall look and feel of your website. The right visuals (high-quality images that are relevant to your niche) can make your website look more polished, modern, professional and trustworthy, while wrong ones can make your site look amateurish and even questionable.
5 UI/UX Design Trends to Consider in 2025
As we head into 2025, the digital landscape is evolving fast. For small and medium-sized businesses (SMBs), embracing cutting-edge UI/UX trends is essential to stand out, engage users, and drive growth. In this post, we explore the top design trends for 2025, showing you how they can elevate your brand and improve conversions.
Understanding the rising costs of advertising online
Online advertising is a cornerstone of digital marketing strategies for businesses of all sizes. Over the past decade, the cost of online advertising has increased, leaving many business struggling with tighter budgets and higher competition. What is causing this upward trend?