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Working your website

Frequent changes to the site are paramount. The search engines need to know you are alive and that you are working the site. Change the text, add news, have a blog on the site, put new photos up, add new stock, give new information as it comes out.

Website ROI

Today businesses and not-for-profit organizations alike are looking for ways to measure their website’s return on investment. Good web designers appreciate this and have numerous tools at their disposal. Measuring the effectiveness of your website is a good thing, whether the language you use is ‘good business’ or ‘good stewardship of resources’.

Weak passwords and policies

Passwords are often your first line of defence, and in many instances, the only defence against hackers gaining access to your information. Passwords are like the keys to your car. Without them you are going nowhere and in the wrong hands your car and its contents are likely on the way down the road to a local chop-shop.

What’s in a name anyway?

When deciding to put your business online the first and often most critical decision you will have to make is your domain name (sometimes called a URL). The wrong name can frustrate or confuse a user which at the end of the day may cost you a client.

What has your website done for you lately?

How is your website today? Many people can’t answer that question because they haven’t visited their website today. Some haven’t been there for a week; others longer. It’s not that they don’t care about their business, but they just don’t expect much from their website. Sure, it has to be there, but beyond that, the language around the website’s purpose gets really fuzzy. Is that you?

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