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Working your website

The Dunham Group is committed to making your website work in the way that you feel it should work. There are however, no magic bullets that will make a website work on its own. Take for example the bricks and mortar store. Supposing you build that store in a back alley and fill it with good stock and great equipment. Then you do nothing more. How would you expect anyone to find you?

In a bricks and mortar store, you would use lots of “word of mouth” advertising and perhaps even purchased advertising. You would also have staff there every day during every working hour to be sure that customers are taken care of.

Your web presence is not much different. No matter who tells you they can work magic with search engines or whatever they tell you, there is nothing that will replace “working your site”.

We specialize in Search Engine Management. Our staff makes certain that their knowledge of search engine standards is up to date — daily! Rest assured that your site will be aligned with every standard that we are given. However, it is still necessary to keep working the site.

We can provide that service for you. Every month, we will review your site, your visitors, where they come from, how long they stay on the site and we will make recommendations for changes that will help to increase visitor frequency and duration. There is a lot that you can do to make certain that the site is ranked highly and remains ranked highly on all the search engines.

Frequent changes to the site are paramount. The search engines need to know you are alive and that you are working the site. Change the text, add news, have a blog on the site, put new photos up, add new stock, give new information as it comes out. These are but a few of the ways you can make sure that ywwww.thedunhamgroup.comGroup can take care of the rest, making sure that the code is appropriate and highly readable to spiders that search your site for information.

The web is a place where a lot of successful enterprise occurs. It’s also a place where a lot of dead wood resides. To make certain that your web presence sits on the successful side, call us and speak with one of our consultants. We know you’ll be pleased with the results.

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