Starting your own small business is becoming increasingly more attractive as the years go on. With the pandemic especially, the mistreatment of workers by both customers and management has become clear. People want to be their own boss and focus their energy on the things that truly fuel their passions. There has been a rise […]
As Ontario is entering another wave of lockdowns, people and businesses alike have to brace and adapt. The pandemic has changed the world forever and the world of social media marketing is not immune to this change. While many businesses and industries are getting highly disrupted, social media marketing has joined the ranks of streaming, […]
For every website that exists in the world search engines are one of the most effective marketing channels out there. While search engine marketing (such as Google or Bing ads) is extremely valuable, it usually works better in tandem with a good search engine optimization (SEO) strategy. Why is SEO so important? By listing organically […]
What do you do when you want to find something online? If you are like most people in the world, you will use Google. In fact, according to a recent study conducted by SearchEngineLand, an average of 63,000 searches occur every second on any given day. That amounts to a fascinating 2 trillion searches a […]
In a business we use many different software programs why not make them talk to each other?
For virtually any business today, large or small, social media is an important and rapidly growing marketing channels for generating leads and establishing your brand’s identity. While using social media for your business can be highly rewarding and beneficial, it can also be time-draining and extremely exhausting when you are just starting out and have […]
Why do you need more online reviews for your business? It is common knowledge that nearly all consumers will consider a business’s rating when searching for a product or service. Estimates say that 90% of people now search out a product or business’s rating before engaging. It is impossible to get away from star or […]
A look at how mobile users are changing the way we use the Internet, and what we expect from it. These expectations have parallels for all industries.
Ecommerce has been around for some time now. At one time shoppers crowded Department stores, and then Big Box stores (still a success). However, it appears that online sales are on their way up and no one is going to stop it. Most importantly in the growth of online stores is the fact that a huge percentage of these sales come from mobile devices.
Maybe the current obsession with games is something to be copied, not critiqued.