Are you in charge of managing the content of your website? If so, hats off to you! We know how time consuming the process can be – especially if your goal is to create content that actually engages visitors.

Banners are a common part of websites. They come in many shapes and sizes and perform many functions. Some are static, others are dynamic. Some are still, others rotate. Some motivate while others have a ‘hard sell’ approach. They all communicate, and most of them use words to make the message clear. Are there better (and worse!) ways to include words in a banner? We think so. We’d like to point out the differences  between having regular text appear overtop of a background image, and including that text in the image itself.

Ecommerce has been around for some time now. At one time shoppers crowded Department stores, and then Big Box stores (still a success). However, it appears that online sales are on their way up and no one is going to stop it. Most importantly in the growth of online stores is the fact that a huge percentage of these sales come from mobile devices.

Starting today, Google will start to rank mobile-friendly websites higher than those that aren't.

If you've used the internet on your phone (and more and more of us regularly do!) you know how frustrating it can be to land on websites where the navigation or videos don't work, or where you can't read anything because the text is too small. Google is aware of this and will now recommend mobile-friendly websites above those who are not mobile-friendly when you search on a mobile phone.

What is a landing page?

A landing page is a single web page that is found when a user clicks on a search result or an online advertisement. Landing pages should display information that is relative to the advertisement, search result or link.