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Artificial Intelligence

Explore the latest Artificial Intelligence insights, trends, and news. From machine learning to ethical AI, stay informed with expert articles and analysis.

10 Things to Audit on Your Website for AI Search Visibility

AI-powered search tools like ChatGPT, Google Gemini, Microsoft Copilot and Perplexity AI are changing how people discover information. So how do you ensure your content is being seen and used by AI systems?

Developers showcase a website design on multiple devices

Website Authority in the Age of AI Search

How can customers find you online without ever visiting your website? AI agents aren’t looking for websites that rank well; they’re looking for the experts they can cite.

Robot hand touching a human hand's index finger

Agentic Search is Changing the Web: What Business Owners Need to Know

Now that nearly 60% of all Internet searches end without a single click, it’s time for business owners to change the way they think about their websites.

Online shopping

How to Optimize Your E-commerce Website for AI Search in 2025

Generative AI is changing how online shoppers are discovering and purchasing products. Here are nine steps to help make sure your e-commerce website is optimized for AI visibility.

ChatGPT screen

Are Canadian Businesses Ready to Sell Through ChatGPT?

ChatGPT is becoming a shopping platform. Learn how OpenAI’s new Instant Checkout and the rise of Answer Engine Optimization (AEO) are transforming e-commerce—and what Canadian businesses can do now to sell directly through AI assistants.

Google Shopping AI overviews

How Ecommerce Business Owners Can Optimize Their Websites for Generative Search

AI-powered generative search is changing the way people search. For ecommerce businesses, this shift is huge: your products might be highlighted in AI responses, or they might be left out entirely. The good news is that you can take steps right now to position your store for success in this new search landscape.

Google Search AI overview

AI search summaries cause link clicks to drop by nearly 50%

A recent study by Pew Research Centre shows that users are much less likely to click on links when search results contain an AI summary.

Person asking ChatGPT for restaurant recommendations in Hamilton

Can your business be found on ChatGPT?

A site that is optimized for search engines is well on its way to being optimized for AI. Schema and structured data, especially for ecommerce sites, is key to having your content included and ranked.

Robotic businessman wearing suit in an office

How AI Is Rewiring the Enterprise: Key Takeaways from McKinsey’s 2025 State of AI Report

Artificial Intelligence is quickly becoming a cornerstone of modern business strategy, according to a new report from McKinsey.

Generative AI

AI is Here to Stay

AI is increasingly integrated into everyday life, from search engines providing answers to improving the functionality of devices like phones and hearing aids.

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