Agentic Search Is Changing the Web: What Business Owners Need to Know
Now that nearly 60% of all Internet searches end without a single click, it’s time for business owners to change the way they think about their websites.
Celebrating Black History Month
It’s important on many levels to celebrate technology innovators who are Black. In doing so, we make our workplaces, schools and communities more equitable and inclusive.
Digital Privacy: From Cookie Banners to Chinese Cars
From cookie banners to connected cars, Canadians don’t need to panic, but we do need to pay attention, because in the digital economy, data isn’t just collected. It’s currency.
Why Do Companies Publish Value Statements? (And Why We’re Finally Writing Ours)
Formalizing our value statement led to a bigger question: Why do companies publish value statements at all?
The Pros and Cons of WordPress Themes, Plugins, and Page Builders
WordPress powers a huge portion of the web, and one of the main reasons is its flexibility. Themes, page builders, and plugins make it possible to launch a site quickly and affordably—but they also come with trade-offs that aren’t always obvious at first.
Snow Day? Turn an Unexpected Day Off into a Win for Your Organization
When a big snowfall hits, it often comes with a strange bonus: an unexpected pause. Meetings get cancelled, commutes disappear, and suddenly you have a “snow day” you didn’t plan for.
How to Optimize Your E-commerce Website for AI Search in 2025
Generative AI is changing how online shoppers are discovering and purchasing products. Here are nine steps to help make sure your e-commerce website is optimized for AI visibility.
Are Canadian Businesses Ready to Sell Through ChatGPT?
ChatGPT is becoming a shopping platform. Learn how OpenAI’s new Instant Checkout and the rise of Answer Engine Optimization (AEO) are transforming e-commerce—and what Canadian businesses can do now to sell directly through AI assistants.
What we’ve been up to lately
This past summer we completed a number of major projects. Here’s a quick summary of what we’ve been working on.
How Ecommerce Business Owners Can Optimize Their Websites for Generative Search
AI-powered generative search is changing the way people search. For ecommerce businesses, this shift is huge: your products might be highlighted in AI responses, or they might be left out entirely. The good news is that you can take steps right now to position your store for success in this new search landscape.