WordPress powers a huge portion of the web, and one of the main reasons is its flexibility. Themes, page builders, and plugins make it possible to launch a site quickly and affordably—but they also come with trade-offs that aren’t always obvious at first.
When a big snowfall hits, it often comes with a strange bonus: an unexpected pause. Meetings get cancelled, commutes disappear, and suddenly you have a “snow day” you didn’t plan for.
Generative AI is changing how online shoppers are discovering and purchasing products. Here are nine steps to help make sure your e-commerce website is optimized for AI visibility.
ChatGPT is becoming a shopping platform. Learn how OpenAI’s new Instant Checkout and the rise of Answer Engine Optimization (AEO) are transforming e-commerce—and what Canadian businesses can do now to sell directly through AI assistants.
This past summer we completed a number of major projects. Here’s a quick summary of what we’ve been working on.
AI-powered generative search is changing the way people search. For ecommerce businesses, this shift is huge: your products might be highlighted in AI responses, or they might be left out entirely. The good news is that you can take steps right now to position your store for success in this new search landscape.
A recent study by Pew Research Centre shows that users are much less likely to click on links when search results contain an AI summary.
A site that is optimized for search engines is well on its way to being optimized for AI. Schema and structured data, especially for ecommerce sites, is key to having your content included and ranked.
In early 2024, the City of Hamilton experienced a significant cyber incident that disrupted much of its IT infrastructure and continues to impact service delivery. This is just one example among many highlighting how cybersecurity is becoming increasingly critical for everyone operating in the digital space.
In an election campaign we have the responsibility of getting informed. The challenge, especially in social media, is how to separate the information from the disinformation.