How is your website today? Many people can’t answer that question because they haven’t visited their website today. Some haven’t been there for a week; others longer. It’s not that they don’t care about their business, but they just don’t expect much from their website. Sure, it has to be there, but beyond that, the language around the website’s purpose gets really fuzzy. Is that you?
We’re experiencing a backlash to the ‘wall of information’ that most websites have presented us for the last few years. It’s like we’ve all got headaches from the ‘visual noise’ and are now looking for space, clarity, and room to think. The main challenge in web design today is to make it easy for all visitors to easily get the information they need, without a lot of distracting stuff. Let’s call it Accessibility 3.0.