What has your website done for you lately?
How is your website today? Many people can’t answer that question because they haven’t visited their website today. Some haven’t been there for a week; others longer. It’s not that they don’t care about their business, but they just don’t expect much from their website. Sure, it has to be there, but beyond that, the language around the website’s purpose gets really fuzzy.
Is that you?
Do you know what kind of traffic your website gets? Do you expect it to get more traffic today than last month? Do you have a plan to make sure that this goal is met, and ways to measure your success?
We recently helped a client boost their search engine performance and increase traffic to their website. First we created a baseline report of average traffic to their site. Next we freshened up the text, changed the navigation, updated the headings — much of it technical stuff — let’s call it “infrastructure improvements”. The owners obtained a toll free number which we posted on the website. Then we waited.
Within two months the number of requests from the website’s contact form more than doubled, and the number of phone calls increased beyond their expectations. We’ll be meeting again with this client to review search engine performance and make further suggestions so that this trend continues.
How can we do that for my website, you ask?
Call us — we’ll be happy to show you how.