Should you invest in Google AdWords?

I used to think that Google AdWords, or any advertising on the Internet, was a waste of money - a fast way to fill Google's pockets while emptying your own. Now I know otherwise.

Those who know me well will tell you that as well as being an optimist I can also be quite a sceptic – and a stubborn one at that. Once I get an idea in my head you often need a sledgehamer (or the logical equivalent of one) to knock it out of me. Case in point – Google AdWords.

I used to think that Adwords, or any advertising on the Internet, was a waste of money – a fast way to fill Google’s pockets while emptying your own. Now I know otherwise.

Google AdWords work. They bring people to your website, and you only pay when people click. They help you reach markets you wouldn’t reach through a regular organic search. Adwords are especially helpful in two situations:

• Targetting a specific geographic market other than where your place of business is located
• Start-up businesses with new websites

In both of these situations it’s likely that a competitor’s site will rank higher than your own. An adwords campaign can be a very effective way to redirect the traffic to your site.

Of course, it requires some strategic planning to minimize the expense and maximize the results. That’s where we come in. We’ve got the skill and experience to make an adwords campaign really hum.

If you’re wondering about an Google AdWords campaign, contact us; we’ll give you the best information and help you get the most for your money.