The Shoemaker’s Children

New neighbourhood. New potential clients. No marketing material! We felt just like the shoemaker’s children. As we become our own client, here’s what we’re learning…

Getting on top

What are the 5 most important things you can do to get your website to the top of search engine rankings?

What’s old is new again

Remember the good ol’ days of the monthly newsletter? Well, those days are back – in a new and better way!

Websites need to reflect your business personality!

It is crucial for the web design firm to fully understand the company, its direction, its owners, and its philosophy.

The call to action

Two business lessons I’ve learned from my friend Phil McColeman are: always put your best foot forward, and don’t forget to ask for the business. These can be the makings of a New Year’s resolution you won’t regret!

Do I need a Facebook page?

Online social networking is important for business. It’s a new form of relationship-building that can have great rewards, whether your audience is around the corner or around the world. And like all relationships, it takes work.

Preparing for a bad… or good economy

It would seem that the best wisdom is that no matter what our economy, we should be prepared with an ongoing marketing strategy, materials and web presence that will carry us through anything good or bad!

Marketing your business

Your web developer needs to be considered a member of your team, rather than some adjunct supplier.

Working your website

Frequent changes to the site are paramount. The search engines need to know you are alive and that you are working the site. Change the text, add news, have a blog on the site, put new photos up, add new stock, give new information as it comes out.

What has your website done for you lately?

How is your website today? Many people can’t answer that question because they haven’t visited their website today. Some haven’t been there for a week; others longer. It’s not that they don’t care about their business, but they just don’t expect much from their website. Sure, it has to be there, but beyond that, the language around the website’s purpose gets really fuzzy. Is that you?

Do you want to reach more customers online? Tell us about your project and let's get started.