What are the 5 most important things you can do to get your website to the top of search engine rankings?
Remember the good ol’ days of the monthly newsletter? Well, those days are back – in a new and better way!
It is crucial for the web design firm to fully understand the company, its direction, its owners, and its philosophy.
Two business lessons I’ve learned from my friend Phil McColeman are: always put your best foot forward, and don’t forget to ask for the business. These can be the makings of a New Year’s resolution you won’t regret!
Online social networking is important for business. It’s a new form of relationship-building that can have great rewards, whether your audience is around the corner or around the world. And like all relationships, it takes work.
It would seem that the best wisdom is that no matter what our economy, we should be prepared with an ongoing marketing strategy, materials and web presence that will carry us through anything good or bad!
Your web developer needs to be considered a member of your team, rather than some adjunct supplier.
Frequent changes to the site are paramount. The search engines need to know you are alive and that you are working the site. Change the text, add news, have a blog on the site, put new photos up, add new stock, give new information as it comes out.
How is your website today? Many people can’t answer that question because they haven’t visited their website today. Some haven’t been there for a week; others longer. It’s not that they don’t care about their business, but they just don’t expect much from their website. Sure, it has to be there, but beyond that, the language around the website’s purpose gets really fuzzy. Is that you?
Many companies have a webpage developed, place it online and expect people will just show up to start purchasing goods and services. The reality is that getting a quality design is only the beginning. The website is only one part of an overall strategy and should be closely linked to your in-store/company systems, print catalogs, and other sales channels to ensure success. Promotion, search engine ranking and cross-linking all play an important role in delivering traffic to your website.