The call to action
Two business lessons I’ve learned from my friend Phil McColeman are: always put your best foot forward, and don’t forget to ask for the business. These can be the makings of a New Year’s resolution you won’t regret!
Web Design
Learn about impactful Web Design and creating engaging user experiences that turn website visitors into customers.
Marketing your business
Your web developer needs to be considered a member of your team, rather than some adjunct supplier.
Too good to be true?
There’s a special pleasure that we take from helping not-for-profit organizations and charities serve their members and communicate their unique messages to the world. Michael Jahn and The Charity Post is one that will renew your faith in the basic goodness of humankind.
Working your website
Frequent changes to the site are paramount. The search engines need to know you are alive and that you are working the site. Change the text, add news, have a blog on the site, put new photos up, add new stock, give new information as it comes out.
How much does a website cost?
It’s the number one question I get asked. The answer may surprise you!
Wedding websites
A wedding company (All Seasons Weddings) offering a terrific national service gets all of their bookings online through fabulous websites and very functional database.
Website ROI
Today businesses and not-for-profit organizations alike are looking for ways to measure their website’s return on investment. Good web designers appreciate this and have numerous tools at their disposal. Measuring the effectiveness of your website is a good thing, whether the language you use is ‘good business’ or ‘good stewardship of resources’.
What’s in a name anyway?
When deciding to put your business online the first and often most critical decision you will have to make is your domain name (sometimes called a URL). The wrong name can frustrate or confuse a user which at the end of the day may cost you a client.
What has your website done for you lately?
How is your website today? Many people can’t answer that question because they haven’t visited their website today. Some haven’t been there for a week; others longer. It’s not that they don’t care about their business, but they just don’t expect much from their website. Sure, it has to be there, but beyond that, the language around the website’s purpose gets really fuzzy. Is that you?
Are you getting the most out of your website?
Many companies launch a new website expecting people will show and start purchasing goods and services. The reality is that getting a quality website online is only the beginning.