Why Google Analytics isn’t always accurate (and that’s okay)

Kayn L April 21, 2025

Google Analytics is the default tool for businesses wanting to understand how users interact with their websites. But if you’ve ever compared Google Analytics data to that of other platforms like Google Ads, Facebook Ads, Microsoft Ads, or your own sales figures, you’ve likely noticed the numbers just don’t add up.

Act soon if you want to keep old Google Analytics data

John Janisse March 15, 2024

Google will start deleting and removing access to all Universal Analytics content on July 1, 2024. Act now to save your data.

What does Google Analytics 4 mean for website owners?

Miranda Janisse December 8, 2022

Every website owner should know about their website’s analytics in order to successfully run their business. Google, being the biggest search engine, has a way […]