Why Google Analytics isn’t always accurate (and that’s okay)

Kayn L April 21, 2025

Google Analytics is the default tool for businesses wanting to understand how users interact with their websites. But if you’ve ever compared Google Analytics data to that of other platforms like Google Ads, Facebook Ads, Microsoft Ads, or your own sales figures, you’ve likely noticed the numbers just don’t add up.

Piggy bank with a sad expression overlaid with social media icons

Understanding the rising costs of advertising online

Kayn L November 25, 2024

Online advertising is a cornerstone of digital marketing strategies for businesses of all sizes. Over the past decade, the cost of online advertising has increased, leaving many business struggling with tighter budgets and higher competition. What is causing this upward trend?

Ready to reach more customers online? Tell us about your project and let's get started.

Request a Quote