How can website owners fight back against AI overviews and zero-click searches?
Data shows that fewer users are clicking on website links when they search online. Here’s what you need to know as a website owner to fight back.
AI search summaries cause link clicks to drop by nearly 50%
A recent study by Pew Research Centre shows that users are much less likely to click on links when search results contain an AI summary.
Can your business be found on ChatGPT?
A site that is optimized for search engines is well on its way to being optimized for AI. Schema and structured data, especially for ecommerce sites, is key to having your content included and ranked.