Banners are a common part of websites. They come in many shapes and sizes and perform many functions. Some are static, others are dynamic. Some are still, others rotate. Some motivate while others have a ‘hard sell’ approach. They all communicate, and most of them use words to make the message clear. Are there better (and worse!) ways to include words in a banner? We think so. We’d like to point out the differences between having regular text appear overtop of a background image, and including that text in the image itself.