For many, technology can represent a scary unknown. Some of us have been online for years while others are just getting online for the first time. Whether you are new to the Internet or have been online for years make sure you understand the dangers lurking in the shadows. In many cases, ignorance can be bliss. For an increasing many however, that bliss can turn into a nightmare when the unthinkable happens: “I got a virus!”
Many companies have a webpage developed, place it online and expect people will just show up to start purchasing goods and services. The reality is that getting a quality design is only the beginning. The website is only one part of an overall strategy and should be closely linked to your in-store/company systems, print catalogs, and other sales channels to ensure success. Promotion, search engine ranking and cross-linking all play an important role in delivering traffic to your website.