Sempress Pneumatics
Sempress is a Woman-led Canadian manufacturer and distributor specializing in pneumatic products, vacuum components, and automation tooling. They needed a way to sell their products online while still letting clients enjoy the ability to add their unique customizations to the products before buying.
Achieving #1 Google ranking and doubling conversions by building a modern eCommerce platform
Measured Impact
- Sempress ranks #1 for virtually all searches of products by part number.
- Organic Shopping and Organic Search have highest average engagement time of all traffic sources.
- Client reports a large increase in conversions
Sempress had a successful business when it came to repeat customers, however they were struggling to get new customers through their website. They carried over a thousand products, but none of them came up in online searches.
They had avoided eCommerce because they didn’t want to list prices (they offer customized pieces) and didn’t want to jeopardize their custom fabrication business. We built a modern eCommerce platform for them that led to #1 Google ranking and doubled conversions
We built a custom eCommerce solution with proper SEO to bring a whole new group of potential customers to their site. Instead of ‘buy now’ we recommended a combination of ‘Add to Quote’ and ‘Call to Order’ buttons as the main calls to action.
Branding Details
We carefully applied their brand colours to build a cohesive, modern and professional eCommerce platform that reflects who they are and appeals to their clientele. The result is a platform that not only looks good, but also works well and ranks high in search engines.
Colours
Dark Cerulean Blue
#004080
Crimson Red
#DD1F26
Light Grey
#EDEDED
Fonts
Instrument Sans
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Logo
Buttons
Icons
Our Approach
For this project, we used Shopify – because of its ease of use, managed ecosystem, best checkout (if the client ever changed their mind about selling online we wanted to be prepared) and SEO features
- We set up Google analytics to measure website traffic
- Proper use of Collections to organize products
- Added apps for translation and for product importing
