Carepath
Carepath needed an updated website felt modern and reflected their established brand identity. They needed the website to look good, have up-to-date information, intuitive UI, easy navigation, and be easy to maintain/update.
Designing Around an Established Brand Identity
Rather than creating a new visual identity, the focus was on building a website that felt true to the brand Carepath had already established, and their reputation in the health care space. The redesign brought a more modern and polished experience while keeping the brand recognizable and consistent.
Colours
Blue
#0065A4
Gold
#E59622
Pale Blue
#E3F1F8
Background Gold
#FAF6E8
Background Taupe
#F0EBE3
Light Gray
#EFEFEE
Fonts
Montserrat
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Buttons
Icons
Logos
What we delivered:
- Modern, custom professional design
- Consistent branding applied across all pages
- A flexible WordPress CMS with an intuitive backend to give the client full control over their content
- Easy navigation and clear Calls-To-Action
- Stronger first impression for new visitors
- A responsive layout optimized for all devices
