Carecor
With a strong reputation in the healthcare staffing sector, Carecor needed a digital presence that reflected the scale and professionalism of its organization while making it easier for both healthcare professionals and employers to find the information and services they need.
Redesigning a complex healthcare staffing website to serve healthcare professionals and organizations without compromising either experience
Carecor is a Canadian healthcare staffing and recruitment organization that connects qualified healthcare professionals with hospitals, healthcare facilities, and other organizations across Ontario, Nova Scotia and Prince Edward Island.
As the organization continued to grow, its website became an increasingly important part of how it communicates with candidates, clients, and prospective employees.
The Challenge: A healthcare staffing website has to serve several very different audiences at the same time. Healthcare professionals want to quickly understand available opportunities, learn about working with Carecor, and take the next step in their careers. Healthcare organizations, meanwhile, need to understand Carecor’s staffing capabilities and determine whether the company can meet their workforce needs.
The challenge was to create a website that could effectively serve both audiences while presenting a clear, professional and trustworthy representation of the Carecor brand. Carecor was also expanding its reach into new areas of Canada and wanted to ensure the best user experience and search engine optimization for these new areas.
The site also needed to make a large amount of information easier to navigate and provide clear pathways to the actions that matter most—whether that means finding a job, learning about staffing services, or getting in touch with the Carecor team.
The Solution
We worked with Carecor to create a modern, user-focused website designed around the needs of its key audiences.
- The site uses clear navigation, strong calls to action and a structured content hierarchy to help visitors quickly identify where they belong and what they should do next.
- A re-designed ‘Where We Hire’ section makes it easier for job seekers and search engines to find health care positions in their chosen location.
- A new ‘interview-style’ staff profile section balances the personal and professional nature of the work that caregivers provide and validates corporate claims.
The result is a professional, accessible and responsive website that gives Carecor a stronger platform for communicating its services and connecting with healthcare professionals and organizations.
Design system
Colours
Midnight Navy
#121838
Navy Blue
#1B2452
Deep Blue
#00549F
Deep Teal
#00549F
Bright Orange
#F48424
Yellow
#FFC444
Fonts
AzoSans
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Logo
Buttons
Icons
Results
Carecor.com provides a strong digital representation of the organization that reflects its professionalism, supports its recruitment efforts and makes it easier for prospective clients and healthcare professionals to engage with the company.
For Carecor, the website is an important part of the organization’s ongoing digital strategy and a foundation for future growth.
For healthcare professionals, the site provides a clear path toward discovering local opportunities and learning more about a career with Carecor in their community of choice. For healthcare organizations, it presents Carecor’s capabilities in a professional and credible way.
The updated Carecor website successfully brings together a significant amount of information without making the experience feel overwhelming. Its clean design and intuitive navigation help visitors move quickly from general information to the content that is most relevant to them.
We helped Carecor turn its website into a clearer, more effective connection point between healthcare professionals and the organizations that depend on them.
