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Protect yourself against the Google business listing scam

Have you been called recently by someone who says they are from Google? Chances this is a Google business listing scam, though that’s not always the case.

Business owner answering unwanted phone call

“Hi, it’s Google calling…”

Have you been called recently by someone who says they are from Google? Chances are that it’s a scam, though that’s not always the case. Here is some information that will help you quickly decide if it’s really Google calling.

Google Business Profile

If you are a business owner, you likely have a Google Business Profile. A business listing gives important contact information about your business, and can also contain photos, maps and reviews. In short, it’s the ‘411’ about your business. It’s important then that this information be accurate and current. It’s also important that you be able to control that information.

If you don’t have access to your Google Business Profile, or if you’re not sure, contact us and we can let you know.

Some SEO companies make cold calls, asking if they can help you update your listing. This is a legitimate service, but beware; it will mean that they will then control your business listing, so be sure that you know and trust them. Most business owners can maintain a Google Business Profile completely on their own, or with only occasional help and advice. Larger businesses with multiple locations may employ a digital marketing service to manage their listings. We help a number of clients in this way as part of our digital marketing services.

Follow the Money

If a company asks for money AND claims that they are Google, hang up. Google does not EVER ask for money in a situation like this. Google Assistant (automated or a live person) does make phone calls to confirm business details, like opening hours, and ensure accurate information. According to the Google website, however, “Google offers this feature at no charge to both businesses and customers to help them connect with each other.”

So, if the discussion turns to money or a fee, you can be guaranteed that it’s not Google who is calling.

For more details, including the list of phone numbers that Google may use to call you, visit this Google Business Profile Help article.

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