Logo Design and Brand Identity
Bring your brand to life with a visual identity that’s unforgettable. At Dunham, we craft distinctive logo and brand identity systems that capture who you are and where you’re going.
Build a brand that people remember, connect with your audience in meaningful ways
A logo may start the conversation, but your brand is what keeps it going. It’s how people feel when they see your name, visit your website, or experience your product or service.
Our process goes deeper than design. At Dunham, we help businesses move from “just a concept” to a professional, recognizable brand. We uncover what makes your business unique, translate it into a clear visual language, and give you the tools to express it consistently across every touchpoint.
Logo design
From concept to completion, we design logos that are simple, versatile, and memorable. Every mark we create is tailored to your story, your audience, and your goals, ensuring instant recognition and long-term brand equity.
Visual identity systems
We build cohesive visual identities that tie your brand together. From color palettes and typography to graphic elements, icons, and imagery, we define the visual language that makes your brand consistent and impactful.
Brand guidelines
Consistency builds trust. Your custom brand guide outlines every detail, including: logo usage, tone of voice, color specifications, and digital/print rules, so your team and partners can apply your brand confidently.
Need a rebrand or brand refresh for your existing brand?
If your brand feels outdated, inconsistent, or no longer represents who you are, it might be time for a refresh. A rebrand doesn’t always mean starting from scratch, it also means building on what works and improving what doesn’t.
A brand refresh can help you:
- Reconnect with customers and attract new ones
- Improve consistency across channels
- Strengthen your brand recognition
- Reflect your company’s growth
Amplify your brand presence
A distinctive logo and visual identity helps customers instantly recognize and remember your business.
Build trust with your audience
A professional and cohesive brand signals credibility and reliability to your audience, encouraging them to choose you over competitors.
Maintain consistency across every channel
Your brand will look and feel cohesive on your website, social media, marketing materials, and more.
Market effectively
Consistent branding across your website, social media, and advertising creates a unified message that resonates with customers.
Boost your sales
Clear, appealing branding makes your products or services more attractive and persuasive. Increase revenue by making your brand irresistible and trustworthy.
Grow your brand with confidence
Flexible brand assets and guidelines ensure your identity can evolve as your business expands. Scale your marketing and reach without losing the recognition and impact you’ve built.
"My thanks to Dunham Web for all you have done for us. You listen, you respond and you get amazing results. My phone has been ringing off the hook!"
What’s included in our logo design and brand identity services
01
Custom logo design
A distinctive logo tailored to your brand’s personality and values. Includes multiple concept options, color variations, horizontal and vertical layouts, and scalable files for print, web, and social media.
02
Full brand color palette
Carefully selected colors that reflect your brand’s identity and appeal to your audience. Includes primary, secondary, and accent colors with hex, RGB, and CMYK codes for consistent use across all materials.
03
Typography selection
Fonts that match your brand voice and improve readability: includes font pairings for headings, body text, and digital use, ensuring your brand looks professional everywhere.
04
Iconography and graphic elements
Custom icons, patterns, and graphics to support your messaging. Designed to be used in digital and print materials, helping your brand stand out and communicate visually.
05
Digital assets & templates
Social media graphics, email templates, web banners, and other digital-ready files: optimized for online use or print, and easily adapted to various platforms to keep your digital presence cohesive.
Frequently asked questions
Do I get to choose from multiple logo options?
Yes. We typically provide 2-3 strong logo concepts, then refine the one you choose.
Can you refresh my existing logo instead of starting over?
Absolutely. We specialize in modernizing existing brands while maintaining recognition and brand equity.
Will I get editable and print-ready files?
Yes. You’ll receive vector files (AI, EPS, PDF), plus PNGs, JPGs, and brand docs.
What if I already have a logo but no branding system?
We can build a full identity system around your existing logo for consistency and growth.
Is this a one-time project or ongoing support?
Both. We can deliver the brand in one package or continue helping with rollout across marketing and digital platforms.
